“This whole trend of customer success is a tired repetition of customer support as an entry-level-dead-end job that people simply seek to move out of. Customer support, when done well, is a career. Every conversation, whether it’s reactive or proactive, is an oppotunity to learn from your customers. That is immensely valuable no matter your departmental definition. Every time you try to isolate certain elements into a single department and declare that proactive support won’t, and cannot, work with customer support you do the broader community harm. Every one of us is in this to help people succeed.”

— Customer Success — Andrew Spittle

This was my favorite article from last week’s newsletter. If you’re not on the email list, you’re missing out. Sign up for the Support Driven newsletter and get a great reading list in your inbox every Saturday morning.

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