Customer Insights with Ilai Szpiezak

Voice of the Customer (VoC) programs have been around for a LONG time. But why is it only now that the buzz around the need for VoC is greater than ever?

Ilai Szpiezak, joins me to talk about his experience from the perspective of VoC tooling and about the layers of what a VoC program should entail.

How can we best listen to customers?

What does VoC actually mean?

Who owns it?

We're covering a lot about the sea of feedback in this one, and I hope you enjoy!